Write news efficiently – our fact-first format is similar to taking notes in a classroom, where we focus on all the details that matter and cut out the fluff

Convey news in as few words as possible without compromising on the information that you must know - sometimes that means a sentence is all that is required, while at other times we need a 250-word article to take you htrough the intricacies of an event.

Eliminate lexical and content-selection bias – we avoid unnecessary adjectives and writer’s views about the news. Our diversely opinionated writing team also uses a filter of what is relevant to the average Indian while deciding what to cover, rather than putting out content that serves their journalistic or ideological biases

No editorial content – we want to make sure you have a strong basis in facts before you consume opinionated content from third parties

No speculation, click-bait, or gossip – your mindspace is valuable. We only produce content that matters

Facts do not have an ideology or a bias, neither do we as a platform

Our objective is to deliver news to you in the most factual and compact-yet-comprehensive format possible, what opinions you have on the news are your business and shaping them is not our prerogative

Making sure that the basis of facts is the same for all parties across the ideological spectrum is our ultimate objective. We believe this is one of the primary ways of making discussions, debates, and dialogues meaningful and constructive

While possibly done with good intentions, journalists have become activists and flag bearers of philosophies and ideologies, which has led to a decrease in the quality of news

• We report on events that matter to the average Indian in a fact-first style, without trying to influence the reader. Trying to get a reader to think along a particular chain of thought rather than objectively informing them on what has actually transpired is unethical

• For example, if that means some stories are highlighting new policies of the government while others are highlighting their shortcomings, then we report both with equal thoroughness

Reliance on ad revenue has made the objectives of news companies change from informing you to keeping your attention long enough to serve ads. This is typically done through excessive notifications and alerts, endless scrolls, clickbait headlines, and gossipy content

• We are building a subscription-focused platform to reduce our reliance on ads, allowing us the flexibility to partner only with like-minded companies

Sensationalism from written and visual media is designed to trigger emotions in the news consumer. This deviation from informing the reader to grabbing their attention at any cost is dangerous and has long-term implications from our perspective

We are a self-funded company with no outside investors or backers. We have grand plans on revamping the news media landscape in India and will eventually be in the market to raise venture capital to bring quality back into daily news

We want to provide a subscription-focused offering to reduce our reliance on ads. Our plan is to expand beyond email into a mobile platform to provide more functionality and features

We define “basic content” as news that you must know about. For users who would still want to consume our basic content for free, we would rather serve ads than put up a paywall and hope that over time they see value in our overall offering to convert into a paid subscriber

The average Indian household probably had the physical newspaper as their first subscription. We believe it is time to bring back the customer-publisher relationship via a ₹1/- per day subscription, allowing you to demand high-quality news reporting with customer service

It is inspired by the story of The Tortoise and The Hare. We would rather be slow and accurate by being thorough, than serve you half-baked, poorly verified news quickly. Accuracy before speed is what we are all about

Within the next 180 days

We have a ton of ideas in the works, stay tuned!